Oversupply of paid bloggers?

Filed Under Internet, Paid Blogging |

A way to make money online is to sell your articles to paid blogging sites. It use to be that bloggers are paid the usual market rate of about US$5 for a post on their site. However, one of the paid blogging sites have been offering US$1 for a post. This may seem acceptable compared to sites such as Blogcharm and the like who pay a few cents per post. However, when you consider how the post is on your personal blog, on your personal domain and is expected to remain in your blog for a minimum period of time which can be up to a year, is US$1 worth it? Plus your post has to have a minimum word count of 200.

From the advertiser or marketer’s viewpoint, getting links this way is incredible value. Say they put aside US$500 for buying posts in blogs and paid each link US$1 for a 200 word post which stays up for a year. The amount of exposure both in terms of each post being unique and the number of incoming links generating international traffic for the advertiser makes for great value for their marketing dollar.

As a paid blogger, you would have to decide if you are willing to spend time writing 200 words and having the post up on your blog for up to a year. I notice that these US$1 per blog offers do not have many takers. Some subject matters are easier to write than others, for example one requires description of strategies and experiences with internet marketing while another is about online hotel reservations. Obviously hotel reservations is something that is common experience and doesn’t require as much effort and time to write about.

Increasingly, advertisers are becoming more demanding and publishers are making more rules and restrictions with some not only requiring that your blog be on your own domain and be at least 3 months old with a certain number of posts, but some also require verifiable readership, a certain PageRank or that your blog be cached in Google. All this in addition to a minimum word count, usually 200 words, and that the post be sandwiched between 2 other regulars posts with a minimum word count.

I hope that paid blogging doesn’t become undervalued and a US$1 payout becoming the norm.

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Comments

One Response to “Oversupply of paid bloggers?”

athlyn on January 1st, 2008 8:14 am

Probably the best course is for paid bloggers to decline mediocre pay rates. For myself, I rarely accept anything under 5.00 and target the higher paying opps. As bloggers/writers, we can’t afford to be paid unacceptable rates for quality work.

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