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This is continued from SEO Tips For Keyword Domination Lesson 5 for make money online review and other blogs.

In the previous lesson, we learnt that although our competition has higher pagerank, it is still possible to appear higher in search engine results. Now we learn how to assess pagerank for the competition and how it is possible to go up against them.

LESSON 6 – CHECKING ON-SITE OPTIMIZATION

Next we need to view the source code of this website by clicking “view”, then “source” option within our web browser as shown below:

Note: Source code is simply the code that was used to create the web page. You don’t need to know html, which is the progamming language used to create most websites, so don’t worry. You just need to know a few things to look for when viewing the source code.

This will open up a text file for us to have a look at and see if this website is actually optimizing their “Onpage Optimization factors” for their website.

There are 2 types of optimization which most highly ranked web pages contain, onpage and offpage optimization. We’ll cover offpage optimization in future lessons, but for now, we’re going over the onpage optimization.

An easy way to check whether or not the website is using any of the tags mentioned below is to simply click the “edit” button within notepad, and then select the “find” option.

Then just enter the specific tag you’re looking for. For example, In the first bullet point below, we’re looking for, what’s called, an h1 header tag. The specific code for this is < h1 >, so just enter < h1 > into the “find textbox” and click search. If the tag is in the source code, notepad will find it and highlight it. If it’s not, it will tell you it’s not found. Piece of cake.

As we view the source file from this website, we need to look for a few things, which include:

1. Whether or not they are using < h1 > header tags and are placing the keyword “weight loss story” within those tags. In this case, when we do a search for this tag/text, we find that they are not… AND not only are they not using the keyword “weight loss story” inside of their h1 tags, but they aren’t even using < h1 > header tags at all. Another great thing for us.

2. Whether or not they are using their main keyword in the < title > tags of the website. In this case, they are, which is one of the main reasons they’re currently ranked highly for “weight loss stories”. There title is “Weight Loss story stories” and the html code they used is:

   The < title > tag is simply the text that appears at the top of the browser window as shown below:

   

3. Whether or not they’ve bolded, underlined, or italicized the words “weight loss story” anywhere in the body of the webpage. In this case, yes… they have. They’ve actually bolded the keyword “weight loss stories” 4 different times throughout the webpage.

   Bolding is something we can do right away, so now we know that we should also bold some of the keywords throughout our copy. Notice I said they’ve bolded “weight loss stories” 4 times, rather than “weight loss story” (singular). You should always look for both the plural and singular form of the keyword, as the search engines view them as “almost” the same word.

   The html tag for bold is < b >. For italics it is < i >. For underlined it is < u >. Below you’ll see that I did a quick search for the < b > tag and found that they’re using bold tags that include their keyword, “weight loss stories”. It actually says “weight loss success stories”, but does include all of the words (weight, loss, and stories) within the bold tags.

   

4. Whether or not they are using image tags and placing the keyword “weight loss stories” within that tag. In this case, that answer is easy because they’re not even using any images at all!

   Note: An alt image tag is because text that is inserted into the html code of an image on the website. It allows blind people to know what images are on the page, because there are programs out there that will read, outloud each alt image tag on a web page.

   This is definitely something we can do when optimizing our website. And another thing we can do to “one-up” this #1 ranked website. It is best to add images that are actually named after our main keyword. For example, we could insert an image and call it weight-loss-stories-graphic1.jpg and so on.

5. The final thing we want to note is whether or not they’ve placed the keyword once towards the very beginning of the web page, and once at the very end of the web page. In this case they have placed it near the beginning and also at the end. Not to worry, we can do this as well.

We should now know how to out optimize the “on page ranking factors” for this #1 ranked website

… that Google deems as important. The reason we know we can out optimize them is because of the following things we’ve found out by analyzing their website:

1. The website is not using the keyword “weight loss stories” in an < h1 > header tag.

2. The website did not use image tags containing the keyword “weight loss stories”.

3. The website has a Page Rank of 5, which can be beaten. With a little work, we can achieve a Page Rank of 5 or better. I’ll show you the exact steps for this in the coming lessons.

4. The website is ranked with their subpage (weight_loss_success_story.htm). By optimizing our index page for this keyword, we should be able to naturally get more websites to link to our website, thus getting more quality links than this website.

Remember, the main idea behind ranking well on Google is to analyze the top ranked websites and then do those things that they’re doing, BUT just a little better to one up them, which should lead to a better ranking.

This is only PART of the equation. There are still many other things that Google deems as critically important when ranking websites. Those things are mostly the Off Page Ranking factors, which we’ve not covered yet.

We’ll continue to go through the same process for the other 2 keywords we’ve found. It is best to analyze the top 5 ranking websites for each keyword. If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it’s probably best to not shoot for that keyword until we build some momentum, and authority, like I mentioned before, by ranking well for the longer keyword phrases that have less competition.

Reproduced with permission

Next: Lesson 7 - HOW ON-SITE OPTIMIZATION CAN MASSIVELY BOOST YOUR RANKINGS

By going into the nitty gritty of on-site optimization which is not difficult at all, just requires a little time and patience, you can make your site rankings jump several hundred positions in search engine results.

Previous lessons:
LESSON 1 - KEYWORD RESEARCH TOOL
LESSON 2 - CHOOSING THE RIGHT KEYWORDS
LESSON 3 - ASSESSING KEYWORD COMPETITION
LESSON 4 - USING GOOGLE FOR KEYWORD ANALYSIS
LESSON 5 - PAGERANK AND KEYWORD DOMINATION